ABOUT

I worked on the animation system supporting Amazon Prime’s weekly hockey broadcast. The goal was to establish a strong, impactful, and premium visual tone, one that could elevate the energy of the game while reinforcing Prime’s brand presence in a highly competitive sports environment.

My role focused on setting the visual language of the broadcast through motion: bold transitions, confident pacing, and a graphic system designed to feel impactful and cinematic.

I developed a suite of reusable templates and modular assets that could be easily adapted week after week across different matchups and contexts. This approach ensured visual consistency while allowing flexibility and speed for live sports production.

As part of the project, I also:

• Designed and animated a 3D puck, used as a central visual element

• Explored concepts for Out-of-Home (OOH) applications, extending the broadcast identity into large-scale public spaces

• Collaborated closely with creative and production teams to align motion, branding, and broadcast requirements