ABOUT

I developed a new brand identity for the Musée d’Art Moderne de Paris (MAM), rooted in the museum’s bold architectural geometry ; heavy curves, carved negative spaces, quiet rhythm of its architecture.

The logo is distilled from the building’s distinctive façade, transforming its structural silhouette into a strong, modern symbol. This simplified architectural form becomes the foundation of the visual system, acting as a flexible container for color, typography, and imagery.

The identity extends across stationery, signage, tickets, and exhibition materials, creating a cohesive language that feels modern yet closely tied to the museum’s physical presence.

It is a brand built from architecture, designed to feel as permanent and as flexible as the institution it represents.