CLIENT
McDonald's Canada
ABOUT
For over four years, I worked as a motion designer at Cossette, collaborating closely with McDonald’s Canada on a wide range of high-impact campaigns. During this time, I produced motion design and animated content deployed across multiple platforms, from social media to large scale Out Of Home placements.
My work contributed to nationwide campaigns visible across Canada, including:
Social media animations and digital content
Out-of-Home (OOH)
In-arena content, including Raptors games and major live events
Retail and experiential environments
From product launches like McCrispy to promotional and brand-driven campaigns, each project required adapting creative concepts into dynamic motion systems while respecting brand consistency, clarity, and impact at scale.
Working within an agency environment allowed me to collaborate with creative directors, designers, and production teams, ensuring that each animation delivered strong visual while meeting tight deadlines and technical constraints.
This body of work reflects my ability to design versatile, scalable motion systems for one of the world’s most recognizable brands.
Distribution
Motion Designer: Sam Perrin
Design Collaborator: Angel Chun, Jenna Anderson, Gregory Obi, April Tran, Avantika Amladi, Brook Scott, Luisa Bojaca, Helen Nyugen, Greg LeBlanc, Alex Soltau, Bruna Macedo, Juan Exposito, Yana Vorontsov and Robyn Hansen
